Posts Tagged ‘influence’
Do you give a Klout?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter or Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Our poll this week asked: What’s [...]
From #BWELA: Giving substance to online influence: metrics, relevance and applications
This post is by Bridget Jewell, public relations manager for Mall of America. She focuses on pitching stories to the media, project management, crisis communication, community management and serves as co-editor for the Mall of America blog. Metrics and measurement are the hottest topic in social media right now. Thought leaders in the analytics industry [...]
The ABCs of pitching to influencers
Everyday I get some version of this e-mail from someone who wants to be featured in the SmartBrief on Social Media newsletter: Dear Editor, I know I just found out about your publication, but I’m confident your readers need to know about my client’s remarkable product! Of course, I can’t really be bothered to explain [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: The link between content and influence Facebook rivals Google for finding content Turn negative reviews into positive buzz Facebook readies “Zero” version for mobile Kevin Smith tiff with Southwest Airlines leaves a mark Study: Consumers less likely to trust their friends
Andy’s Answers: Should I use social media even if my customers aren’t online?
Nobody is required to use social media. There are plenty of brands doing just fine without a blog, a Twitter account, or an official Facebook fan page. Just the same, there are plenty of successful brands who Tweet all day while having never sent a piece of direct mail. And while there are lots of [...]
Will social media iTunes-ify content?
In time, you will decide who wins the next Pulitzer. You might not know what newspaper, blog or media outlet that writer works for. In fact, you might never read another piece from that writer. Aaron Kahlow’s smart piece takes us from the power of the printing presses to the critical algorithms of Google search [...]
