Posts Tagged ‘IBM’
How to create an effective social-media policy for your company
Legal worries can be one of the biggest roadblocks on the path to social-media success. Companies can run serious legal risks by wading into social media unprepared. But worrying too much about unspecified risks can keep a company from adopting the technology entirely — and then they risk being left behind. To get better of [...]
Lessons from IBM: Your community can be your copywriter
At the excellent MarketingProfs B2B Forum a couple of weeks back, I had the pleasure of attending “Marketing 2.0: Integrating Social Media into Your Marketing Mix” a session hosted by IBM’s Sandy Carter. Carter’s presentation offered a variety of valuable social media insights and strategies on three interesting projects at IBM. The lessons learned from [...]
