Posts Tagged ‘IAB’
Live from MIXX: Tyra Banks on creating demand with audience empowerment
Tyra Banks says she is on a mission to empower women. At Monday’s IAB MIXX conference in New York City, Banks spoke at a keynote panel with IAB CEO Randall Rothenberg and Demand Media’s Joanne Bradford about her newest venture with her company, Bankable Media, to empower women by creating the content that they are [...]
Live from MIXX: Seth Godin on brand ‘tribes’
At Seth Godin’s keynote this morning at the IAB’s MIXX event in New York City, he discussed the importance on focusing on “what’s now” in marketing and advertising, not “what’s next.” So what is now, you ask? Godin discussed the notion that marketers have put themselves in a bit of a predicament. Over the course [...]
Mad Men Yourself: The beauty of putting fans to work
At Monday’s IAB Social Media Marketplace, Ian Schafer, CEO of Deep Focus, offered a case study of the work his firm has done to promote the AMC hit series Mad Men. In so doing, he pointed to a key ingredient to some of the most successful social media campaigns: putting your fans to work on [...]
Where social media meets cause marketing
Bob Gilbreath, chief marketing strategist at Bridge Worldwide and author of “Marketing with Meaning,” spoke concisely and actionably — two of SmartBrief on Social Media readers’ favorite attributes! — at yesterday’s IAB Social Media Marketplace session “Social Media, World Events and the New Face of Cause Marketing.” He led with stats that got the attention [...]
Are apps part of your social strategy?
Today’s Q-and-A is with Chris Cunningham , co-founder and CEO of appssavvy, who will speak at the nearly sold-out IAB Social Media Marketplace in New York on April 5. At the IAB event, Chris will participate in an annual ritual: a session where social media experts pitch major marketers on what high-impact strategies the brands [...]
Live at MIXX: Ashton Kutcher, media mogul
This guest post is from Adam Mazmanian, SmartBrief’s media and advertising editor, who attended the IAB MIXX Conference and Expo in New York earlier this week. While he’s known to most of the world as a star of the TV comedy “That ’70s Show” and the producer of the reality show “Punk’d,” he holds a [...]
Live from MIXX 2009: Blending art and science
This guest post is from Liz Perman, a senior manager with SmartBrief’s association relations team, and Adam Mazmanian, SmartBrief’s media and advertising editor, who are attending the IAB MIXX Conference and Expo in New York this week. Adobe made big news last week, announcing its intent to purchase analytics firm Omniture. Ann Lewnes, senior vice [...]
Social Media (Mc)Nuggets
A super-sized portion of useful social media nuggets was served up by Bradley Kay, president of independent marketing and communications firm SS+K, and the panel he moderated at this week’s IAB Marketplace titled “Controlled Spontaneity: Paying Attention to the Man Behind the Curtain.” It says a lot about our culture that the most compelling viral [...]
