Posts Tagged ‘human resources’
Q-and-A with Lars Schmidt: How NPR uses social media for recruiting
Lars Schmidt is the director of talent acquisition at NPR. NPR has a very strong consumer brand. How do you integrate that with the employer brand, particularly in social media? We’re fortunate to have a great consumer brand, active and established channels in social media, and many engaged followers and fans. To me, that was [...]
15 indicators of “social business” transformation
Michael Brito is a vice president at Edelman Digital. He writes frequently in his social media blog and just finished writing his first social business book, “Smart Business, Social Business: A Playbook for Social Media in Your Organization,” which will be released in July. As organizations begin to show signs of “social business” behaviors, they [...]
Does social recruiting make sense for your company?
This post was written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: How to cope with having a social-media star on staff With “Deals,” Facebook dives into location marketing Twitter tweaks logo, guidelines for referring to tweets 10 scientifically proven ways to spice up your social-media marketing Tips for turning talkers into customers their friends
The corporate brand is cramping my personal brand!
This guest post is written by SmartBrief on Social Media Advisory Board member Todd Defren. Defren is a principal at SHIFT Communications. His blog, PR-Squared, is routinely among the top 50 blogs on AdAge’s Power150. As the Millennial Generation comes online in the business world, corporate leaders will increasingly need to figure out how to deal [...]
Best Doctors president: Social media offers many benefits to health care firms
While 86% of Fortune 500 companies have a social-media presence, it’s not enough to simply have an account on the network, Best Doctors President and COO Evan Falchuk said at a webinar last month. Falchuk is a blogger and social-media activist now — but he did not start using social networks until two years ago. [...]
Do you need a social-media succession plan?
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: Many successful corporate social-media campaigns rely heavily on the leadership and insight of one person. Does your company have a social-media succession plan in place in the event that [...]
Andy’s Answers: How ConAgra Foods is embracing a social media culture
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta. In her presentation, “Embracing a Social [...]
