Posts Tagged ‘health care’
Technology and social media will put health care in the patient’s hands
With the rise of social media, patients are more informed than ever before and coupling that with the federal government’s push for electronic medical records, the power of health care is shifting to the individual, argued MedTouch Chairman and CEO Paul Griffiths during this week’s New England Society for Healthcare Communications Spring Symposium. Individual hospitals [...]
Hospitals’ Facebook focus should be engagement, not fan totals, paper says
While building a base of Facebook fans has its place, UbiCare CEO Betsy Weaver argues, hospitals should place greater emphasis on measuring engagement. Writing in a white paper released last week, Weaver uses a combination of expert research and interviews with hospital leaders to take a look at the ever-elusive idea of return on investment [...]
More people using Facebook for health info before face time with a physician
Using Wikipedia as a source for an academic paper will still get most people into hot water, yet a growing number of people are turning to even more dubious sites to verify facts for information about their health. A survey of nearly 23,000 Americans, released last month by the National Research Corporation, says that 20% [...]
Study: Physicians know what they want from online health hunts
Marketers seeking to attract the attention of physicians may do well to heed the results of a recent comScore and ImpactRx study: By the time a physician logs on to the Internet, they usually know what they’re looking for. Unlike some patients, the study points out, physicians typically know what sites they trust and wish [...]
Wool.labs health care panelists see pros, cons to social media
With the room filled with minds representing nearly every sphere of the patient health care life cycle, one key point from Thursday night’s wool.labs Cocktail Convention in Philadelphia on patient adherence was that patients will only stick to a treatment when they trust the source. Before the event, wool.labs used its WebDig tool to cull [...]
Is Twitter a hazard or an asset for doctors?
A George Washington University study found that 3% of physicians’ tweets were “unprofessional,” setting off a flurry of concerned headlines. To be sure, doctors giving away patient details on Twitter or other social media sites is a big no-no and a nearly surefire violation of the Health Insurance Portability and Accountability Act. Such providers need [...]
Understanding patience adherence requires a variety of perspectives
The event discussed in this post, “Patient Adherence Through the Lens of Social Media in the Healthcare Continuum,” is being jointly hosted by SmartBrief. Wool.labs Chief Operating Officer Michele Bennett says she is hoping that a Feb. 24 event in Philadelphia will bring to the forefront a variety of different experiences involving patient adherence to [...]
Data-heavy social media content can be a boon to hospitals
Adam Gaub is the lead editor for SmartBrief for Health Care Marketers. Most industry experts agree that the health care industry — and hospitals in particular — has been behind the s-curve when it comes to engaging in social media. According to Betsy Weaver, CEO of social media consulting firm UbiCare, now that the industry [...]
