Posts Tagged ‘Graco’
Andy’s Answers: How to use social media during a product recall
Of all the challenges marketers at major brands face, a product recall can be one of the most difficult. It’s hard on a brand’s reputation, you’re facing lots of negative buzz — and in the worst cases, your product could pose a health risk to your customers. But great marketers see the opportunities in these kinds of [...]
Andy’s Answers: How to respond to customer feedback
I’m thrilled to announce that my company, GasPedal, is hosting Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on Dec. 16 in Chicago. It’s going to be a practical, hands-on day filled with 12 how-to classes, 12 real-world case studies, and six brilliant authors. Our lineup of presenters [...]
