Posts Tagged ‘gowalla’
Andy’s Answers: How Adobe used social media for the launch of Creative Suite 5
For the launch of Adobe Systems’ Creative Suite 5, the company used a social media plan that involved a mix of traditional and experimental tactics – and it all led to millions of video views, a trending Twitter topic and more than a million new fans across all platforms in only three months. In the company’s BlogWell presentation [...]
Are location-based social tools as popular as they seem?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Do you [...]
Can geolocation tools put real estate professionals on the map?
This post is by SmartBrief’s Linsey Isaacs. Real estate is always about one thing — location, location, location. With geolocation services amplifying the social user experience, some real estate professionals have taken advantage of the opportunity to truly be everywhere for their clients. New York City-based Corcoran Group is no different with its “Get Out [...]
Geolocation for businesses: How to handle your checked-in customers
Matthew Latkiewicz works as the managing editor for Zengage, Zendesk’s blog about customer service 2.0. Zendesk recently released a version of its help-desk software for the Blackberry. The etiquette for interacting with a customer who walks through the door of your business is pretty clear. In most cases, you greet them with a warm welcome [...]
Michael Brito: Straight talk on location-based social marketing
Michael Brito is vice president of social media at Edelman Digital. He has worked for such companies as Hewlett-Packard, Yahoo! and Intel. SmartBrief on Social Media contributing editor Ben Whitford spoke with Brito about how location-based social networks are changing the social-marketing landscape. Will Foursquare go mainstream, or is it doomed to remain a toy [...]
Is Facebook losing the location war?
For a second, it looked like adding location-based functions to Facebook would be a real you-got-chocolate-in-my-peanut-butter moment. But as we note in today’s SmartBrief on Social Media, early reports suggest some brands may be sticking with networks that specialize in location, such as Gowalla and Foursquare. Kunur Patel argues that users on location-based networks may [...]
Are you interested in a location-aware Facebook?
McDonald’s announced it will be among the early partners of an upcoming location-based feature for Facebook, as noted in today’s lead story in SmartBrief on Social Media. The feature, which should be unveiled in a few weeks, will allow users to check in at McDonald’s restaurants in a manner similar to existing location-based networks such [...]
Twitter is evolving and still relevant
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: With the rise of location-based platforms such as Foursquare and Gowalla, has Twitter become old hat? The new and shiny has worn off Twitter, but it’s still useful [...]
