Posts Tagged ‘Gov 2.0’
How to put customer data to work — and get away with it
This post was written by SmartBrief’s Doris Nhan. Privacy policies are long and confusing and, more often than not, your customers aren’t reading them. So you shouldn’t be surprised when negative backlash follows after your customers find they’re being tracked via cell phone usage, Twitter activity or Facebook posts. Data collection is key to tracking [...]
How the Department of Transportation is getting its feedback up to speed
This post was written by SmartBrief’s Doris Nhan. The power of the public voice is growing exponentially. Every day there are more channels available for someone to voice a suggestion, or for a disgruntled customer to air complaints. Yet even with this wealth of technology at hand, some businesses are still lagging behind by failing [...]
Are you prepared for the pitfalls of Gov 2.0?
The Gov 2.0 space is full of evangelists trumpeting the ability of social-media technology to make government more responsive, efficient and collaborative. But you can’t guard against the potential dangers that can come from combining social media and the business of government unless you’re willing to acknowledge the risks involved. “Things like access and transparency [...]
How to avoid legal pitfalls around Gov 2.0
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. When Twitter agreed to allow the Library of Congress to archive its tweets, the public response to the news brought down the library’s website. That hadn’t happened since the release of the Starr Report in 1998, said Hope O’Keeffe, the library’s associate general [...]
Gov 2.0: How to engage your Hispanic fans
U.S. Hispanics are a cultural and economic powerhouse. They make up more than 15% of the U.S. population — and over the next 40 years, that figure will increase to more than 30%. Yet many firms do little or nothing to try to connect with this growing audience. Maybe the problem is just that many [...]
Gov 2.0: “Chips” or “crisps”? It’s not what you call it, it’s how you use it
This post is by Kaukab Jhumra Smith who is attending Gov 2.0 in Washington this week. Tim Berners-Lee, the guy who literally invented the World Wide Web — the system of linking multimedia documents on remote computers — used a single prop throughout his rapid-fire presentation at Gov. 2.0 today to advocate for the use [...]
Gov 2.0: How to make your content go viral
This post is by Kaukab Jhumra Smith, a contributing editor for SmartBrief. She is reporting live from Gov 2.0 this week. Ideas do not spread because they are “good,” according to Dan Zarrella, author of “The Social Media Marketing Book.” “I have to myth-bust this,” Zarrella said. “There are plenty of good ideas that do not go [...]
A cheeky look at Gov 2.0: Questions for Mark Drapeau
In advance of tomorrow’s Sweets and Tweets event, Social Networking: the Two Dirtiest Words in Gov 2.0, we had the chance to fire some questions at one of the speakers and leading voices on Government 2.0, Mark Drapeau. Mark (@cheeky_geeky) is a biological scientist, as well as a government and private-sector consultant. He writes on [...]
