Posts Tagged ‘GMA’
Procter & Gamble on the science of WOM
Today’s guest post comes from Beth Ludwick, manager of member communications at the Grocery Manufacturers Association. Beth collaborates with us daily in the production of GMA SmartBrief, which covers consumer packaged goods industry — and was the very first SmartBrief publication that launched back in 1999. Last week, marketers from some of the world’s biggest [...]
