Posts Tagged ‘General Mills’
Andy’s Answers: What General Mills has learned from early experiments in social media
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
Live from MIXX: Case Studies in Social Media
This guest post is from Liz Perman, a senior manager with SmartBrief’s association relations team, who is attending the IAB MIXX Conference and Expo in New York this week. As popular as social media is, there are still a lot of obstacles to overcome before an initiative gets off the ground. Alan Wolk, creative strategist [...]
Andy’s Answers: 3 tips from General Mills on connecting with key influencers
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media, in San Francisco. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Minneapolis on Aug. 13 — featuring case studies from McDonald’s, H&R Block, Wal-Mart, [...]
