Posts Tagged ‘GasPedal’
How to stay out of social media trouble
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team. If you’ve met Andy or read any of his books, you know his credo that trust is [...]
So you think your company is boring…
Lois Kelly of Beeline Labs and Bloghound talked with a small group of us at a WOM Supergenius lunch earlier this week about ways to get creative marketing juices flowing — especially when you’re stuck in a rut or feeling like your company or product just isn’t interesting enough to warrant buzz. Never fear! Every [...]
Andy’s Answers: How to help your speakers talk about your event
With our Word of Mouth Supergenius event now a couple weeks away, I thought I’d share a few ideas on how to get your speakers talking about your next conference based on what we’ve learned from this event. Your event speakers are a great group of talkers because they’re usually well-connected and already have ties [...]
Andy’s Answers: How word of mouth will save your brand
At our Word of Mouth Supergenius conference in Chicago on Dec. 16, I’ll be presenting the keynote, “Love or Marketing? How Word of Mouth Will Save Your Brand,” and I wanted to share a few of my big ideas behind that. “Love” may be a big, mushy word, but it’s the essence of what causes [...]
Mitch Joel’s big ideas behind “Six Pixels of Separation”
We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16. In this interview, Mitch Joel shares some of the big ideas behind his new book, “Six Pixels of Separation”: Digital channels shift the marketing focal point. Social media and other digital [...]
Andy’s Answers: 3 tips for creating and promoting your blog from Social Media Explorer Jason Falls
We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16. In this interview, Social Media Explorer Jason Falls shares his tips for creating and promoting your blog: Blaze your own trail. You don’t have to listen to all of the advice [...]
Andy’s Answers: How Coca-Cola is connecting fans all over the world
We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16. In this interview, Adam Brown, Coca-Cola Group Director, Digital Communications, shares a few tips based on the case study he’ll be presenting: Fish where the fish are. Coke is focusing on [...]
Andy’s Answers: How to create content people love to share
We’re interviewing a bunch of brilliant word of mouth marketers as previews for Word of Mouth Supergenius conference in Chicago on Dec. 16. In this interview, Blendtec’s George Wright — the creator of Will It Blend, one the most successful online video series ever — shares tips on how to create a viral video based [...]
