Posts Tagged ‘FTC’
This week’s most clicked
What you can learn from REI’s social media strategy; how to liven up your brand; and details of Facebook’s recent settlement with the Federal Trade Commission. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: How to build buzz for a boring brand Facebook, FTC settle privacy charges 3 ways [...]
Andy’s Answers: How AT&T is earning internal buy-in for social media
If you’re struggling to get to the “yes” when it comes to social media, you’re not alone. Lots of hard-working, smart marketers are facing this challenge and everything that comes with it: demonstrating the ROI, working with legal, collaborating across departmental silos, etc. This is what Blair Klein of AT&T’s presentation from our recent BlogWell event [...]
Should Facebook be regulated?
Frustration with the constant tweaks to Facebook’s privacy policy is nothing new — but experts say they believe the situation is getting worse because now it’s a challenge to even understand what a Facebook user is agreeing to. When average users get upset about Facebook’s policies, we have limited options. We can show our outrage [...]
Andy’s Answers: How to keep your brand safe and ethical in social media
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta. This is my presentation from BlogWell, [...]
Andy’s Answers: What the FTC’s new guidelines mean to your social media program
The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and I’m thrilled to see that ethics and common sense won out. I’ve been fortunate to work alongside some of the brightest minds in corporate social media as president and CEO of the Social Media Business Council, and their [...]
