Posts Tagged ‘free’
Andy’s Answers: How social media makes advertising more effective
Social media has revolutionized the way people can share and talk about your advertising. This leads to more exposure, more impressions, and more longevity for your content. If you’re already shooting commercials, creating flyers, or buying radio spots, why not also put them online for people to discover and share? What you get: Free impressions. [...]
The value of emotional value
This post was contributed by Kate Bradley, founder of Outlandos Music and alumna of XM Radio, Pump Audio, and a virtual alphabet soup of radio stations up and down the Eastern seaboard. As a consultant for independent musicians on social media and brand building, I find myself observing my own habits as a consumer and [...]
Live from SXSW: The closing keynote
The closing keynote at SXSWi ‘09 was a spirited interview of Wired Editor-in-Chief and “free” advocate Chris Anderson by “all about the investment” venture capitalist Guy Kawasaki. Guy led with the tough questions and saved the softballs for later. Here’s a paraphrased version of their back and forth, SmartBriefed for you: GUY: In terms of [...]
