Posts Tagged ‘foursquare’
Social media for the complex sale: Where should you start?
Andy DeBrunner is social media manager at Godfrey and has worked with Fortune 100 companies to tackle their social media needs. He was also a contributor to Godfrey’s e-book “Jumpstart Your B2B Marketing.” Follow him @adebrunner or follow Godfrey @GodfreyB2B. Your customers are using social media. That’s no surprise. So is it appropriate for you [...]
Andy’s Answers: How Cargill used social to drive product sampling
Cargill has big ambitions for sugar substitute Truvia, but it’s going to take changing a lot of eating and purchasing habits — from business-to-business partners and end consumers. This is the challenge facing Chris Obray and his team. And at our recent BlogWell event, he walked us through a small portion of Cargill’s overall plan [...]
Should all geo-location apps suffer Gowalla’s fate?
This poll analysis was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, visit B2Bbloggers.com and follow him on Twitter and Google+. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. With the recent news of Facebook’s [...]
Andy’s Answers: How can I use Foursquare to create word of mouth?
Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand. It’s so widely used that even if you don’t participate, customers are probably already using it to check in to your location, leave tips and reviews, and connect with friends. Like any [...]
This week’s most clicked
How brands can draw fans into visiting their websites; why Twitter buzz could be the best thing for a business; and why social media marketers, like art thieves, should keep their plans simple. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Know the 4 A’s of social-video success How [...]
Are location-based social tools as popular as they seem?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California at Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Do you [...]
From #SXSW: Why should businesses bother with location services?
This guest post is by Daley Epstein, a contributing writer for SmartBrief. Location isn’t just for realtors anymore. It has become common practice for millions of people to announce their location via mobile phone applications, whether stopping by Starbucks or watching an NBA game. Because of this trend, hyperlocal marketing is increasing in popularity, and [...]
Social Pro Files: Badges? We love those stinkin’ badges!
This post was written by Troy Janisch, with art from Mark Anderson. Both contributors have two decades of digital-marketing experience and lead social media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at SocialMeteor.com, and Anderson shares his art at Doodlehaus.com. Sometimes, a picture is worth a thousand clicks, especially if the [...]
