Posts Tagged ‘Ford’
This week’s most clicked
Examining the advantages of “psychographics”; Ford becomes one of the first brands to dive into the Google+ pool; and why video chat is popping up everywhere. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: StumbleUpon overtakes Facebook as top social-traffic source 8 ways to find ideas for content that [...]
6 tips for avoiding social media failure
Failure used to be easier to swallow. Back before “fail” was an interjection, before failure had blogs and whales and other memes attached to it, before you had to worry about schadenfreude propelling your misstep through all of social media — there was a time when a person could screw up fiercely and still take [...]
Empire Avenue: Social stock exchange game or metrics tool?
This guest post is by Shashi Bellamkonda, social media swami at Network Solutions, a company that helps small businesses establish an online presence and conduct online marketing. Empire Avenue is a social network that functions like a stock exchange. You can buy “shares” in the profiles of other members using a virtual currency called eaves. [...]
Scott Monty explains what drives Ford’s social-media strategy
Ford has made headlines during the past year with innovative ad campaigns such as the Fiesta Movement, which gave several social-media influencers a chance to test drive the Fiesta before it became available in the U.S. Now, the company is unveiling its latest social-media campaign, Focus Rally: America, a reality show-style contest in which Ford [...]
Today’s bonus tracks: Are Ford’s profits social-powered?
Ford posted almost $1 billion in profits for its third quarter. While many analysts have attributed Ford’s good fortune to cost-cutting and a government stimulus program, Rachel Sklar posits that the company’s strong social-media presence also may be a factor. Ford has launched several popular social-media pushes over the past year, which may have helped [...]
Andy’s Answers: How Ford is re-establishing its iconic brand
My company, GasPedal, recently hosted BlogWell: How Big Brands Use Social Media in Minneapolis. The fantastic event featured eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Atlanta on Nov. 10 — featuring case studies from Coca-Cola, UPS, SunGard, Orange Business [...]
Today’s bonus tracks: Ford’s social strategy
At the recent MIMA Summit, Ford’s Scott Monty shared a few insights on how social media works for one of the largest U.S. companies. Monty explains that Ford’s challenges include bringing the company together and injecting a little humanity into a corporate behemoth. “It’s not just about getting on Twitter and being chit chatty. It’s [...]
Today’s bonus tracks: Putting YouTube to work
Hot on the heels of her Facebook guide, Meryl Evans offers up a few choice tips for businesses looking to put YouTube to work. There are three big uses for YouTube, she argues: establishing oneself as an expert, creating awareness of a product or service and engaging customers on a direct level. Evans offer several [...]
