SmartBlog on Social Media - Best Practices and Case Studies on Social Media Marketing for Business » food and beverage http://smartblogs.com/socialmedia SmartBlog on Social Media is a blog providing insights on successful social media marketing for businesses. Thu, 09 Feb 2012 13:47:19 +0000 en hourly 1 http://wordpress.org/?v=3.1 Andy’s Answers: How Coca-Cola is connecting fans all over the world http://smartblogs.com/socialmedia/2009/11/17/andys-answers-how-coca-cola-is-connecting-fans-all-over-the-world/ http://smartblogs.com/socialmedia/2009/11/17/andys-answers-how-coca-cola-is-connecting-fans-all-over-the-world/#comments Tue, 17 Nov 2009 12:45:38 +0000 Andy Sernovitz http://smartblogs.com/socialmedia/?p=6101 We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16.

In this interview, Adam Brown, Coca-Cola Group Director, Digital Communications, shares a few tips based on the case study he’ll be presenting:

  • Fish where the fish are. Coke is focusing on putting content where the fans are by sharing everything on Twitter, Facebook, Bebo, Orkut, etc.
  • Learn to sell these big ideas as internal partnerships. Coke’s Expedition 206 is a partnership of marketing and communications. It’s a new concept at Coke, and probably at any company — and one of the biggest challenges of new media is internally determining where to host these activities.
  • Start using these new tools yourself. Get a feel for them by just trying them out. The vast majority of them are free, and your testing might be where some great new ideas come up.


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