Posts Tagged ‘food and beverage’

Andy’s Answers: How Coca-Cola is connecting fans all over the world

We’re interviewing a bunch of brilliant word of mouth marketers as previews for the Word of Mouth Supergenius conference in Chicago on Dec. 16.
In this interview, Adam Brown, Coca-Cola Group Director, Digital Communications, shares a few tips based on the case study he’ll be presenting:

Fish where the fish are. Coke is focusing on putting content [...]

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