Posts Tagged ‘followers’
How you’re secretly driving away your followers — and what you can do to stop it
What would your Twitter feed look like if you were fined $1 every time you said something irrelevant? In his 2004 memoir, “The Know-It-All,” A.J. Jacobs decides to read the Encyclopedia Britannica — and quickly finds himself so brimming with information that he starts peppering all his conversations with little known factoids. Desperate for a [...]
What makes social-media followers flee?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social-media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social Media [...]
Getting a handle on Twitter followers
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. I wrapped up last week’s poll analysis by saying I planned to ask the same question in a year’s time and make a comparison. Then I decided I didn’t want to wait that [...]
Social-media followers: Quantity or quality?
When I was in college, I worked at my school’s gym with a young woman we’ll call Zelda. We’d worked together for years, and I thought of her as a friend. The day my school was granted access to Facebook, back in that halcyon summer of 2004, Zelda excitedly asked me to become Facebook friends [...]
Who follows whom
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday [...]
Social Media lessons from the Copacabana
There’s a scene in the movie Goodfellas where Ray Liotta’s character, Henry Hill, takes his new girlfriend out to the Copacabana for the first time. As he passes the long line to get in, several people greet him by name. He knows the doormen, the kitchen staff, the Maître d’, and the group at the [...]
