Posts Tagged ‘finance’
What CFOs think about social media
This post was written by SmartBrief’s Tom Anderson. Chief financial officers — the introverted number-crunchers of the C-Suite — and social media may seem like an unlikely combination. But a survey by Accountemps, a division of Robert Half International, shows even though CFOs have concerns about social media, many see the value in engaging with [...]
Experts answer your questions about social media for the finance industry
SmartBrief’s recent webinar “Building Equity: Social Media Meets Finance” covered best practices for developing a social-media strategy ,as well as how financial companies in particular can benefit from having a social-media presence. Regulator FINRA also shared key points from its recent regulatory notice on social-media sites. The webinar participants had more questions to ask than [...]
Using social media to accelerate your career in finance
Cindy Kraft is billed as America’s leading career and personal brand strategist for corporate finance executives, with more than 14 years of experience partnering with clients to help them understand their marketability, clearly articulate their value, and position themselves as the clear and compelling choice. You’re a big proponent of finance executives using social media [...]
Forging relationships: How CME Group uses social media
Today’s Q-and-A is with Allan Schoenberg, director of corporate communications at CME Group. Schoenberg and his team help manage the development and execution of global corporate communications for the exchanges, which includes issues such as management, media relations, crisis management, social media, message development, international initiatives and broadcast/digital communications. What are CME Group’s goals for using Twitter? [...]
How the SEC learned to love social media
Today’s Q-and-A is with Mark Story, the director of new media at the Securities and Exchange Commission. Story devises, develops and implements all of the agency’s social-media “Main Street” and “Wall Street” communications using a variety of off-the-shelf and custom applications. Why has the SEC decided to use social media? Investor protection is central to the SEC’s [...]
How Vanguard mixes finance with social media
Today’s Q-and-A is with Amy Dobra, a principal at The Vanguard Group and head of Vanguard’s Retail Client Experience Group, which focuses on integrating the retail client experience across online, print and social media channels, including Facebook. She is responsible for Vanguard’s early entrance into social media, handling her team’s multifaceted approach, working with business managers and [...]
Despite regulation, cool things are brewing in healthcare and finance
Our daily social media newsletter frequently features case studies about restaurants such as Domino’s Pizza, consumer packaged goods companies such as PepsiCo and manufacturers such as LEGO that are reinventing marketing –- and in many cases their entire companies — using social media. Rarely, however, do you read about wildly popular pharmaceutical Facebook fan pages [...]
