Posts Tagged ‘feedback’
Are you responding to posts on social media sites?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: How often do you respond to comments about your business on social media sites? Frequently: 49.51% Never: 21.08% Rarely: 15.20% Sometimes: 14.22%
Spotlight on social commerce: How Levi’s turns shoppers into ambassadors
This Spotlight on Social Commerce series is brought to you by Bazaarvoice, bringing the power of social commerce to the world’s best brands. Once a month, this blog will focus on the tactics, best practices and trends on the intersection of social media and commerce. Levi’s integrated Facebook functionality into its online Friends Store, allowing [...]
3 ways to think like Google and engage your social-media audience
Aaron Goldman is the author of “Everything I Know about Marketing I Learned from Google.” This post is part of a blog tour celebrating the book launch, which has Aaron “appearing” at 30 blogs in 10 days. More information about the book can be found at GoogleyLessons.com. Sure, Google may not have a global social network. [...]
Andy’s Answers: How Starbucks used social tools to launch VIA
When Starbucks launched VIA, their new instant coffee brand, they got a lot of help from their fans. It wasn’t an accident — it was the result of a fantastic, fan-focused word-of-mouth program that earned them more than a billion in sales in VIA’s first year. At our Word of Mouth Supergenius event, Starbucks’ Matthew Guiste explained how they [...]
Andy’s Answers: How to respond to customer feedback
I’m thrilled to announce that my company, GasPedal, is hosting Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on Dec. 16 in Chicago. It’s going to be a practical, hands-on day filled with 12 how-to classes, 12 real-world case studies, and six brilliant authors. Our lineup of presenters [...]
Government 2.0 – Join the party before you try to start your own
Today’s guest post is from Steve Radick, an associate with consulting firm Booz Allen Hamilton and a member of our Social Media Advisory Board. Which party would you rather go to? Reading Merritt’s posting on Government 2.0 last week, I was particularly drawn to one point that she made – “like the corporate world, the [...]
