Posts Tagged ‘feedback’
Andy’s Answers: How Starbucks used social tools to launch VIA
When Starbucks launched VIA, their new instant coffee brand, they got a lot of help from their fans. It wasn’t an accident — it was the result of a fantastic, fan-focused word-of-mouth program that earned them more than a billion in sales in VIA’s first year.
At our Word of Mouth Supergenius event, Starbucks’ Matthew Guiste explained how [...]
Tags: audience, content, feedback, marketing, social media, Starbucks
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Andy’s Answers: How to respond to customer feedback
I’m thrilled to announce that my company, GasPedal, is hosting Word of Mouth Supergenius: The “How to be Great at Word of Mouth Marketing” Conference on Dec. 16 in Chicago. It’s going to be a practical, hands-on day filled with 12 how-to classes, 12 real-world case studies, and six brilliant authors.
Our lineup of presenters includes [...]
Tags: feedback, GasPedal, Graco, Lindsay Lebresco
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Government 2.0 – Join the party before you try to start your own
Today’s guest post is from Steve Radick, an associate with consulting firm Booz Allen Hamilton and a member of our Social Media Advisory Board.
Which party would you rather go to?
Reading Merritt’s posting on Government 2.0 last week, I was particularly drawn to one point that she made – “like the corporate world, the government is [...]
Tags: community, feedback, government
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