Posts Tagged ‘fan community’
From #SXSW: How HBO keeps “True Blood” fans thirsty for more
This post is by Lori Randall Stradtman, who designs WordPress sites and blogs about social media trends at Social Media Design and Social Media Examiner. Zealous fans all but overpowered the marketing of “True Blood,” said panelists at a recent South by Southwest Interactive Festival session. But not only did HBO light that fire in [...]
Andy’s Answers: How Scholastic is using Facebook to create loyal brand ambassadors
Scholastic knew it had an existing community of fans in teachers and parents — but it didn’t have an established platform to reach and connect with them. When a communication crisis arose over misinformation, Scholastic saw an opportunity to bring this community out. Using Facebook, Ivy Li, Morgan Baden and their team at Scholastic launched [...]
Andy’s Answers: How Coca-Cola connects with fans around the world
As one of the world’s most recognized brands, Coca-Cola has millions of fans around the world — which means millions of conversations (in hundreds of languages) and millions of opportunities to earn new fans and support existing ones. In his Word of Mouth Supergenius case-study presentation, Adam Brown shared how Coca-Cola is finding the relevant [...]
Andy’s Answers: How Turner is thriving as a media company in the social media era
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s few more big ideas from our last BlogWell, hosted in Atlanta. In his case study presentation, “A Thriving [...]
