Posts Tagged ‘executives’
Selling social media upstairs
Who better to trust on the topic of getting social media buy-in from executives than Gary Spangler, the 29-year veteran and corporate e-Manager at DuPont? If Spangler can move the social media ball down the field at his multinational 208-year-old behemoth of a company, so can you. As part of his Online Marketing Summit presentation [...]
Andy’s Answers: How ConAgra Foods is embracing a social media culture
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta. In her presentation, “Embracing a Social [...]
Andy’s Answers: Cisco’s tips to get executives involved in social media
My company, GasPedal, recently hosted “BlogWell: How Big Brands Use Social Media” in San Francisco, a fantastic event featuring eight case studies on corporate social media from some of the world’s biggest companies. As we gear up for our next BlogWell in Minneapolis on Aug. 13 — featuring case studies from McDonald’s, H&R Block, Wal-Mart, [...]
