Getting lots of teams behind the brand involved in social media can dramatically amplify your company’s voice — but it can also be challenging to get started and difficult to coordinate across business silos.
In his recent BlogWell case study, Xerox’s Duane Schulz explained how a small group of social-media believers got a bunch of departments [...]

Continue Reading »

As an insurance brand based in the Northwest, PEMCO uses its regional identity to create connections with local fans, helping it compete against larger, more national brands.
In his recent BlogWell case study presentation, PEMCO’s Rod Brooks shared a bunch of tips on how to use social media to connect with a local audience. A few [...]

Continue Reading »

I reported live from the Society for Human Resource Management’s annual conference out in San Diego last month, and I met with Curtis Midkiff, SHRM’s PR and social-media manager. Midkiff and I discussed SHRM’s social-media activities during the conference and beyond.
Some of his social-media advice:

Realize that buy-in is key. You need to [...]

Continue Reading »

Today’s post was written by SmartBrief’s Abe Silk.
As part of the ongoing Social Media Success Summit, Michael Stelzner, who has run a number of social media contests via his website Social Media Examiner, gave a great primer on how to run a successful social media contest. With the advent of social media, businesses and organizations [...]

Continue Reading »

Today I’m pleased to introduce a regular SmartBlog feature called If You Can Get to Just 1.  Each month we will select from scores of upcoming social media events and will feature the one we feel will be most beneficial to SmartBrief on Social Media e-newsletter readers.
This month’s featured event, IAB Social Media Marketplace, takes [...]

Continue Reading »