Posts Tagged ‘Events’
Andy’s Answers: How the National Association of Realtors used social to take conventions to a bigger audience
The National Association of Realtors hosts two big conferences a year. One brings in 10,000 attendees; the other tops out at about 20,000. But the association has 1.1 million members. Although those attendance numbers are big, there’s a significant number of members who don’t make the conferences. In his recent BlogWell presentation, the association’s Todd [...]
11 ideas for marketing your association in a flash
SmartBrief exhibited for the first time at this year’s ASAE Annual Meeting, held Aug. 7 to 9 in St. Louis, and when our team wasn’t on the floor meeting with current partners and speaking with potential new ones, I attended many of the education sessions focused on membership, marketing and communication. One of the most [...]
Andy’s Answers: How SAP used social media to bring its conference to a bigger audience
As an early believer in the potential of social media for business-to-business brands, SAP is one of the most advanced companies in the space. With its amazing network of communities maturing, it is experimenting in other areas — like using social-media tools to reach bigger audiences with its events. In his recent BlogWell presentation, SAP’s [...]
Andy’s Answers: How Xerox got everyone involved in social media
Getting lots of teams behind the brand involved in social media can dramatically amplify your company’s voice — but it can also be challenging to get started and difficult to coordinate across business silos. In his recent BlogWell case study, Xerox’s Duane Schulz explained how a small group of social-media believers got a bunch of [...]
Andy’s Answers: How PEMCO uses social media to connect with local fans
As an insurance brand based in the Northwest, PEMCO uses its regional identity to create connections with local fans, helping it compete against larger, more national brands. In his recent BlogWell case study presentation, PEMCO’s Rod Brooks shared a bunch of tips on how to use social media to connect with a local audience. A [...]
SHRM’s Curtis Midkiff on leadership buy-in and social-media evangelism
I reported live from the Society for Human Resource Management’s annual conference out in San Diego last month, and I met with Curtis Midkiff, SHRM’s PR and social-media manager. Midkiff and I discussed SHRM’s social-media activities during the conference and beyond. Some of his social-media advice: Realize that buy-in is key. You need to get [...]
SMSS: All about social media contests with Michael Stelzner
Today’s post was written by SmartBrief’s Abe Silk. As part of the ongoing Social Media Success Summit, Michael Stelzner, who has run a number of social media contests via his website Social Media Examiner, gave a great primer on how to run a successful social media contest. With the advent of social media, businesses and [...]
If You Can Get to Just 1: IAB Social Media Marketplace
Today I’m pleased to introduce a regular SmartBlog feature called If You Can Get to Just 1. Each month we will select from scores of upcoming social media events and will feature the one we feel will be most beneficial to SmartBrief on Social Media e-newsletter readers. This month’s featured event, IAB Social Media Marketplace, [...]
