Posts Tagged ‘ethics’
Andy’s Answers: How to keep social media from looking like your inbox’s spam folder
Social media is an amazing opportunity — and it represents something bigger than us and bigger than only another marketing toy. In this medium, we depend on trust and respect from our fans and customers. It’s a whole new way of communicating, and it requires a foundation built on ethics. Think about it this way: Have [...]
Understanding swag hoarders and ethical blogging practices at BlogHer
This post is by Jessica Miller-Merrell, a leadership blogger at Blogging4Jobs. She is a digital strategist with a passion for recruitment, human resources, training and social media and is the author of “Tweet This! Twitter for Business,” a how-to business guide for Twitter. The mommy and female blogging subculture amazes and perplexes many at the [...]
How USA TODAY balances journalistic values with its social media policy
Michelle Kessler, social media editor for USA TODAY, spoke with SmartBrief editor Jesse Stanchak at BlogWell, which was presented early May by SocialMedia.org in Washington, D.C. Kessler talked about how her company handles the challenges and opportunities that social media presents to journalism. (Full disclosure: SocialMedia.org CEO Andy Sernovitz regularly contributes to this blog and [...]
Andy’s Answers: 3 elements of proper social media disclosure
Any good marketer can write great copy and buy advertising to get a message out there. But a social media marketer has to depend on the trust and respect of the community of fans to spread content. If you don’t have this trust, you don’t have a chance. And what builds trust is a dedication [...]
Is Twitter a hazard or an asset for doctors?
A George Washington University study found that 3% of physicians’ tweets were “unprofessional,” setting off a flurry of concerned headlines. To be sure, doctors giving away patient details on Twitter or other social media sites is a big no-no and a nearly surefire violation of the Health Insurance Portability and Accountability Act. Such providers need [...]
Andy’s Answers: What to remember when you’re frustrated and burnt out
There isn’t a hardworking word-of-mouth marketer out there who doesn’t find themselves frustrated, burnt out and, at times, exhausted. Fighting the good fight is hard work — but it’s worth it. What to remember when the feeling hits you: You’re making the customer experience better. Working to earn the respect and recommendation of your customers [...]
Andy’s Answers: How to keep your brand safe and ethical in social media
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta. This is my presentation from BlogWell, [...]
How to stay out of social media trouble
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team. If you’ve met Andy or read any of his books, you know his credo that trust is [...]
