Posts Tagged ‘engagement’
Social is dead — long live social: How to be ready for the next phase of engagement
“Social,” as a buzzword, is dead, said Mark Sabec, product marketing manager at YouTube and one of the keynote speakers at this week’s Digital East 2011 in Tysons Corner, Va. Others agreed, thus setting the stage for two days of speakers focused on exploring ways to reach consumers who are already inundated with marketing ploys [...]
Build it and they won’t come: Why your new Facebook tabs fail
This post is by Jim Belosic, CEO and co-founder of ShortStack, a Facebook platform-based application helping businesses build customized tabs for Facebook pages that maximize their social media presence and potential. You’ve spent the time, effort and energy to build an informative and visually stunning custom Facebook tab for your business page. With such a [...]
This week’s most clicked
How to simplify your LinkedIn URL; why brands should focus on local marketing campaigns on Facebook; and how to use Twitter’s new photo gallery. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: 20 ways to make LinkedIn jump through hoops 20 ways to avoid looking like a social-media fool [...]
5 ways to get your Facebook post on top
Constance Aguilar is a social media strategist at Abbi Public Relations, a Reno/Tahoe-based public relations firm that specializes in driving public engagement through a targeted mixture of expert positioning, social media and traditional public relations. Everyone wants to be on top. On top of trends, on top of current events, on top of their game [...]
This week’s most clicked
How to get people to plug your product without paying them; the reason you should target Facebook fans you already have; and a public relations firm learns the dangers of tweeting. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: How to add 1,000 marketers to your team — for [...]
10 social media tips from Internet Week you can use immediately
This post is by Heidi Cohen, principal of Riverside Marketing Strategies. From the outside, social media appears easy to implement, with only a Facebook-savvy intern. In reality, participating on various social media platforms requires full understanding of your business, mature insight into human interaction and strong written-communication skills. Whether you’re starting out or expanding your [...]
Can anyone benefit from social media engagement?
This post was written by Mirna Bard, a social media consultant, speaker, author and instructor of social media at the University of California, Irvine. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Who do you [...]
Don’t be a Facebook failure: Unlock the viral potential of social media through contests, comments and sharing
This post is by Jim Belosic, co-founder and president of Pancake Laboratories, the creators of ShortStack, an application built on the Facebook platform, which offers affordable, white-label tab design that includes contests, commenting, sharing and many other easy-to-use features. Many Facebook failures begin with businesses following the old adage “build it and they will come.” [...]
