Posts Tagged ‘endorsement’
Andy’s Answers: Why trust is everything in social media
If you work in word of mouth and social media, you’re in the trust business.
It’s this trust that earns you the respect and recommendation of your fans — and it’s where all great word-of-mouth and social-media programs begin.
In my recent BlogWell presentation, I shared a few of the fundamentals on how [...]
Tags: disclosure, endorsement, social media, transparency, trust, Word of Mouth
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In defense of sponsored conversations
This post is from Liz Perman, SmartBrief’s senior manager for association relations, who attended the IAB Marketplace: Social Media in New York.
Paul Beck, executive director of interactive marketing and advertising at Ogilvy & Mather Worldwide, moderated a panel that aimed to debunk the biggest myths about social media. The experts: Jory Des Jardins, co-founder [...]
