Posts Tagged ‘employees’
How do your employees talk to one another?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Is your company using social media for internal communication? No, and my company does not plan to use social media internally 49.62% Yes — my company uses [...]
Are you ready for the second wave of social media?
When people ask what the next big thing in social media will be, they’re usually looking for an ascendant platform that will supplant Facebook the way Facebook supplanted MySpace or they’re expecting a feature set, such as geo-location or group messaging. But what if it’s not a network or a tool? What if it’s an [...]
Andy’s Answers: How Wal-Mart engages with employees using social media
With more than a million Wal-Mart Stores employees nationwide, the company’s Lisa Thurber and her team are tasked with communicating with this massive workforce in a two-day dialogue. At our BlogWell conference, Thurber took us behind the scenes of how they’re doing this with employee community MyWalmart.com, a forum that has more than 1.2 million users. [...]
Social Pro Files: Every employee in your company can have a role in social media
This post was written by Troy Janisch and Mark Anderson. Both contributors have two decades of digital marketing experience and lead social media activities at American Family Insurance, a Fortune 300 company. Janisch blogs at SocialMeteor.com and Anderson shares his art at Doodlehaus.com. Many companies are still overly wary of social networks when, instead, they [...]
4 ways to transform your employees into social-media marketers
Arguably the hardest part of leveraging the power of social media is generating an initial swell of activity. Every day, we read fantastic case studies of companies who tap their biggest fans to help generate quality word-of-mouth. While there’s no question that customers are one of the most effective assets in social-media marketing, companies of [...]
Andy’s Answers: Who are my talkers?
Talkers are at the heart of all great word-of-mouth programs. Every company – regardless of your industry or what you sell – has a variety of talker groups, each with different interests and different motivators. As a word-of-mouth marketer, your job is to find them and put the tools in their hands that get them talking. A few tips [...]
Ready for Takeoff: Southwest’s SWALife employee blog
We’ve all heard about the extraordinary corporate culture at Southwest Airlines. They hire for attitude, train for skill. Employees are free to be themselves on the job. Wackiness like rapping flight attendants is championed. Halloween celebrations are giant team-building exercises. Employees who go above and beyond the call of duty are awarded Operation Kick Tail [...]
BlogWell preview: Kaiser Permanente’s Holly Potter
Some of the biggest names in global business will gather next week at BlogWell to share tips and strategies for working with social media. Kaiser Permanente is among the presenters at the San Francisco event, and Senior Editor Mary Ellen Slayter recently asked Holly Potter, vice president of public relations, national media and stakeholder management, [...]
