Posts Tagged ‘elections’
4 social-media lessons from the 2010 election cycle
This post was written by Roy Temple, a political consultant at Cassidy Digital Strategies. In 2008, the buzz in political circles about social media largely centered on the Obama campaign’s mastery and dominance of social platforms. But in 2010, folks across the political spectrum and up and down the ballot truly embraced social media. During [...]
GeniusRocket’s Mark Walsh, on what the elections mean for entrepreneurs
This guest post is by Mark Walsh, CEO and co-founder of Genius Rocket and chairman of The University of Maryland’s Dingman Center for Entrepreneurship. Unlike some, I feel yesterday was predictable and similar to other general elections during or soon after a meaningful recession. The major difference was a branding effort (“the tea party”) aided [...]
Today’s bonus tracks: Getting the vote out online
Candidates running for mayor in Atlanta are eager to embrace social media as a means for connecting with voters. Experts say campaigns of all sorts are looking for ways to build “grassroots” support, instead of leaning on established organizations to garner votes. While social media can be a powerful way to connect with voters, but [...]
Today’s bonus tracks: Engagement goes overboard
Coming up with little ways to engage your audience — a poll question, a contest, a blog post — can be much trickier than it looks. In an attempt to fill that content hole, Best Buy’s Web site recently asked how users would feel about a Spanish version of the site. Instead of getting the [...]
