Posts Tagged ‘elderly’
Today’s bonus tracks: Social media for an older crowd
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans between 70 and 75 are now online, according to the Pew Internet and American Life Project. “Social media are giving seniors a voice, and for a generation that has sometimes felt [...]
Today’s bonus tracks: 104 and still tweeting
Think social media is kids’ stuff? Tell that to Ivy Bean. She’s 104 and has 27,000 Twitter followers. And the haters? Why, they’re just “jealous,” she says. Just goes to show that social media has nothing to do with age: its about a desire to explore, experiment and connect. That mood can strike you any [...]
