Posts Tagged ‘education’
How and why teachers should start blogging
Blogging can be a tricky minefield for teachers to navigate. However, it’s also an outlet for teachers to build awareness about issues, share information and best practices with one another and bring about systemic change in education, panelists said during a session at the National Board for Professional Teaching Standards Conference. “It’s for us to [...]
How Discovery and OPEI used social media to spread the word about environmental stewardship
Discovery Education and the Outdoor Power Equipment Institute’s Education and Research Foundation have partnered to create TurfMutt, an online, science-based program designed to help elementary educators teach an appreciation of backyard and community green spaces and landscapes. We spoke with OPEI and Discovery about the role social media played in spreading the word about the [...]
Spotlight on business-to-business: How Quantum Retail uses education as a marketing tool
This Spotlight on Social Media for Business-to-Business Companies series is brought to you by LinkedIn, where marketers can reach the world’s largest audience of professionals as they network, collaborate and share valuable business insights and information. The following Q-and-A is with Ashley Goetz, marketing coordinator at Quantum Retail, which provides technology and software solutions to [...]
How Twitter can help teachers connect with students — and each other
This post was written by Liz Perman, an editorial project manager for SmartBrief. Hundreds of educators from international schools around the world came to Nice, France, for the European Council of International Schools annual conference from Nov. 17 to 21. Teachers everywhere are grappling with how to integrate social media into their lesson plans, and [...]
How do your social skills measure up?
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last week’s poll question: How would you describe your level of social-marketing expertise? Student — I’m learning a lot about social marketing, but I’m not field-tested — 28.57% Strong — I’m able to [...]
“It’s OK to be imperfect”: One school’s quest for social-marketing success
This post is by Kaukab Jhumra Smith, a contributing editor at SmartBrief. Oregon State University in Corvallis, Ore., launched an ambitious effort last year to shake off a dated, rural image and rebrand itself as an innovative, socially conscious campus working toward global solutions. In the process, it created what public relations consultant Michael Stoner [...]
Social media careers: Education and experience are a winning combination
SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: A number of business schools are adding courses on social-media marketing. How important a role does education play when hiring someone to manage your company’s social-media engagement? A [...]
Twitter for beginners
Today’s guest post is by Mark Krasnow, CEO of BullsEye Resources. BullsEye specializes in making conferences and live events more valuable by creating executive summaries that capture an event’s essence. Can senior leaders use Twitter to fundamentally change how they communicate with the people they lead and, in doing so, improve their relationships? Twitter Co-founder [...]
