Posts Tagged ‘e-mail’
Why e-mail is still a marketer’s best friend
Despite the growing number of new social networking tools, social media’s secret weapon is still e-mail, according to Jesse Engle of ExactTarget and a speaker at Monday’s Realtime NY 11, who maintains that e-mail has actually increased our use of social media. Companies should consider their e-mail marketing campaigns as a complement to their social [...]
Handling the haters in health care marketing
Chris Bevolo is the founder and principal of health care marketing agency Interval and president of Chris Bevolo Consulting. To read more of Bevolo’s insights on the marketing world, visit his blog. If there’s one question health care marketers fear above all others, it might be, “How do you know?” As in, “How do you [...]
4 tips to jump-start your e-mail campaigns
This post was written by SmartBrief’s Megan Conniff. Is e-mail dead? That was one of the questions asked this week at the NRF BIG Show 2011, a retail conference held in New York City, and Foresee Results’ Kevin Ertell summed the answer up succinctly: We’re not at a funeral. Promotional e-mails still wield enormous power [...]
Andy’s Answers: How Scholastic is using Facebook to create loyal brand ambassadors
Scholastic knew it had an existing community of fans in teachers and parents — but it didn’t have an established platform to reach and connect with them. When a communication crisis arose over misinformation, Scholastic saw an opportunity to bring this community out. Using Facebook, Ivy Li, Morgan Baden and their team at Scholastic launched [...]
8 tools for upgrading your Twitter experience
Admit it: You might love Twitter as a social network, but you probably don’t love it as a service. Twitter is the Yugo of social tools — it can take you wherever to need to go, but there aren’t a whole lot of bells and whistles. Of course, Yugos probably broke down less often. Twitter’s [...]
Andy’s Answers: How can I make it easy for fans to share my stuff?
Tools are what make it easier for fans to talk about you. It’s nice when a fan tells a friend about you, but it’s even nicer when they can tell the whole world. As a word-of-mouth marketer, your job is to put these tools in the hands of your talkers to motivate them, to remind [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: How to use Facebook to poach your rivals’ biggest fans Twitter unleashes a torrent of new revenue streams 7 ways to produce actionable content marketing Social-media marketing is child’s play Can marketers combine social media and e-mail? trust their friends
Andy’s Answers: How The Land of Nod makes the most of customer reviews
The Land of Nod — a high-end children’s furniture retailer — started featuring customer reviews on its website in March 2008. Putting up the opinions of your customers for the world to see can be an intimidating concept for anyone, but for The Land of Nod, it’s made a huge impact on driving participation and [...]
