Posts Tagged ‘e-mail marketing’
How to grow your e-mail and SMS subscriber lists using social media
This post is by Jeff Judge, co-founder and CEO of Signal, a Chicago-based company that offers businesses a simple product that unifies e-mail, mobile and social marketing in a single platform. Recently named #108 on the 2011 Inc. 500 List, you can get more insights from Signal on Twitter, Facebook and on their blog. In [...]
E-mail’s enduring appeal
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday [...]
Andy’s Answers: Make the most viral form of marketing more viral
Even with all the fantastic social networks and tools out there, nothing is more viral or sees more forwards than a great e-mail. And the best e-mail of them all? A great newsletter — because it means you get to e-mail them again next week. Recently I talked about what to put in your newsletter [...]
How to get SmartBrief to ignore your post
Bloggers are always asking us how to get featured in one of our 100+ SmartBrief newsletters. Without going too deep into our proprietary search technology, editorial know how and super-secret selection algorithm, here are five factors that stop us (and every newsletter service worth its salt) from including your latest and greatest post. You didn’t [...]
E-mail messaging that works
These e-marketing tips from SmartBrief’s launch manager Sarah Brown are a follow-up to her recent post about optimizing e-mail frequency and subject lines. Sarah is in charge of introducing brand-new SmartBriefs (17 new publications so far this year!), as well as product innovations to nearly 3 million SmartBrief subscribers. As you may know, we at [...]
Andy’s Answers: What to put in your newsletter
Started your e-mail newsletter yet? Having trouble finding ideas on what to write about? It’s not too hard once you get going, and here’s a good rule: If it would work in an ad or a press release, it shouldn’t go in your newsletter. What to write about: The fun stuff. Your newsletter doesn’t have [...]
Today’s bonus tracks: Pointless babble
Would you believe that over 40% of tweets are “pointless babble”? According to a new Pearl Analytics study, the breakdown works like this: 3.75% of tweets are spam, 3.6% are news, 5.85% are self-promotional, and a whopping 37.55% are “conversational.” Just 8.7% are worth passing on. And the remaining 40.55%? You guessed it: meaningless musings [...]
Today’s bonus tracks: E-mail delivers
At SmartBrief on Social Media, we love e-mail. With all the buzz around social networks, it can be easy to forget that e-mail marketing is incredibly effective tool– and it can be every bit as social as the social network of the week. Of course, there are a lot of little tricks to getting the [...]
