Posts Tagged ‘e-commerce’
Is it time for companies to get serious about F-commerce?
This post is by Paul Marsden, editor of Social Commerce Today. Imagine this: You’ve gone back in time to 1996, and you find yourself in an office and the body of a manager for a large consumer brand. Somebody comes up from the information technology department and asks for 1% of your budget for sales [...]
How GameStop blends Facebook into its retail strategy
GameStop recently joined the ranks of retailers with a fully integrated Facebook store. I asked GameStop Vice President of E-Commerce Kelly Mulroney to explain how the company is approaching Facebook as part its larger sales strategy. What made GameStop decide that it needed a Facebook retail store? What roles will the store play in the [...]
Social shopping on Facebook: An e-tail bet
I had to pause when I saw the headline of today’s top story in SmartBrief on Social Media: “Online Retailers Socialize Shopping.” Haven’t we always been shopping socially? Whether it’s bringing Mom along to help buy a first mattress right out of college or leaning on friends who have kids when selecting a crib for a [...]
Will augmented reality be the bridge to Web 3.0?
Last week at SXSW Interactive, I was shut out of a session that I (and everyone else) was excited to attend called Extending Your Brand? There’s an App for That. In Tuesday’s SmartBrief on Social Media, we featured a Mashable story on a few fashion brands that are doing interesting things with location-based marketing and [...]
Today’s bonus tracks: Putting fans to work
Men aren’t known for their love of shopping for pants, but Bonobos is out to prove that every rule has its exception. Much like famed shoe e-retailer Zappos, Bonobos is known for its generous shipping and returns policies, friendly customer service and awesome social media outreach. As Andrew Heining notes, the company doesn’t just use [...]
Combining social media with e-commerce
Today’s guest post is written by Kerry Murdock, publisher of Practical eCommerce . The lines between social media and e-commerce are blurring. We see daily examples of this here at Practical eCommerce, our online magazine. Many shopping cart vendors, for example, now offer widgets that help e-commerce merchants and affiliates of e-commerce merchants display their [...]
Andy’s Take: PR people make the best social media execs
I had an awkward conversation with a recruiter for a Fortune 500 company, who insisted that they needed a top e-commerce expert to run social media for them. It’s a mistake: Social media is about conversations, communications, and customer service. It’s not about Web sites, and it’s not about sales. Put a sales-focused e-commerce person [...]
