Posts Tagged ‘doctors’

Adam Gaub

Is Twitter a hazard or an asset for doctors?

A George Washington University study found that 3% of physicians’ tweets were “unprofessional,” setting off a flurry of concerned headlines. To be sure, doctors giving away patient details on Twitter or other social media sites is a big no-no and a nearly surefire violation of the Health Insurance Portability and Accountability Act. Such providers need [...]

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Adam Gaub

Report examines why doctors take the plunge into social media

Diagnosing why doctors use social media requires more than a one-size-fits-all prescription, Ellerin Health Media founder Bunny Ellerin found while writing her recently released white paper “The Social Physician.” In the paper, Ellerin interviewed 10 physicians with varying specialties from across the country — conversations that may go a long way toward debunking the prevailing [...]

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Jesse Stanchak

Are review sites good for what ails health care?

This post is by Adam Gaub, Lead Editor of SmartBrief for Health Care Marketers. There are already a number of social-media sites available for consumers to see the good and the bad about prospective doctors and hospitals, but now the publication best known for its rankings of the good and not-so-good in the business world [...]

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Jesse Stanchak

Live from Social Media Week: Health care industry still playing catch-up online

Today’s guest post comes from Joseph M. Caruso, Publisher of SmartBrief’s Health Care Group A Social Media Week panel on health care and social media offered insights into some of the major issues facing the industry as more health care-related interactions go online. The panel dove right in, addressing the state of adverse-events reporting regulations [...]

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