Posts Tagged ‘disclosure’
Andy’s Answers: How to keep social media from looking like your inbox’s spam folder
Social media is an amazing opportunity — and it represents something bigger than us and bigger than only another marketing toy. In this medium, we depend on trust and respect from our fans and customers. It’s a whole new way of communicating, and it requires a foundation built on ethics. Think about it this way: Have [...]
Andy’s Answers: 3 elements of proper social media disclosure
Any good marketer can write great copy and buy advertising to get a message out there. But a social media marketer has to depend on the trust and respect of the community of fans to spread content. If you don’t have this trust, you don’t have a chance. And what builds trust is a dedication [...]
Andy’s Answers: Why trust is everything in social media
If you work in word of mouth and social media, you’re in the trust business. It’s this trust that earns you the respect and recommendation of your fans — and it’s where all great word-of-mouth and social-media programs begin. In my recent BlogWell presentation, I shared a few of the fundamentals on how to earn [...]
How to stay out of social media trouble
Andy Sernovitz, Gaspedal’s CEO and SmartBrief on Social Media editor at large, led a 20-minute speed session at last week’s Word of Mouth Supergenius event on adhering to word-of-mouth ethics, creating social media policies and training your team. If you’ve met Andy or read any of his books, you know his credo that trust is [...]
Thoughts after BlogWorld & New Media Expo
Today’s guest post is from Paul Barron, publisher of such popular food industry Web sites as Fastcasual.com and Socialcoco.com. Follow Paul on Twitter @paulbarron. At the Blog World Expo last week in Las Vegas, much of the buzz centered around the issue of disclosure and the relationship between content creators and their sponsors. The IAB’s [...]
Andy’s Answers: What the FTC’s new guidelines mean to your social media program
The FTC released their first substantial upgrade to their guidelines on endorsements and testimonials since 1980, and I’m thrilled to see that ethics and common sense won out. I’ve been fortunate to work alongside some of the brightest minds in corporate social media as president and CEO of the Social Media Business Council, and their [...]
On outsourcing, a crowd of skeptics
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Paul Chaney, Internet marketing director for Bizzuka and member of the SmartBrief on Social Media Advisory Board, helps create the questions and analyzes the results. We run the poll question each Wednesday [...]
Andy’s Answers: How to educate your employees on social media ethics
Most of the companies with embarrassing moments in social media got there because some junior employee or kid fresh out of college thought they were helping the company by pumping up their positive reviews or attacking competitors using fake identities. It’s rarely a corporate-wide, organized scheme to trick consumers. Companies can avoid stuff like this [...]
