Posts Tagged ‘dell’
This week’s most clicked
Why Groupon and LivingSocial have one less competitor to worry about; which demographic groups are least likely to use social networks; and how to get social media mileage out of current events even if you’ve been beaten to the punch. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Facebook [...]
What Dell can teach your company about social media ROI
How is your company determining the return on investment for its social media programs? At the recent Corporate Social Media Summit in New York City, Richard Binhammer, Dell’s head of social media and corporate-reputation management, said the equation is a little more complicated than simply calculating money in and out. As social media programs evolve, [...]
Andy’s Answers: How Dell finds ROI from social media
The return on investment question is one that continues to challenge social media marketers. How do you define it? How do you track it? Is it even possible? Dell has long been a leader in showing results for their social media efforts. In his recent presentation at our BlogWell conference in Austin, Texas, Dell’s Adam Brown [...]
Live from #SXSW: How market research can benefit from Twitter
This coverage of SxSW is brought to you by Buddy Media, power tools for Facebook. Eight of the world’s top 10 brands build their businesses on Facebook with Buddy Media tools. What’s your plan? Download White Paper. This guest post is by Daley Epstein, a contributing writer for SmartBrief. She is reporting live from South [...]
Does social media affect consumer complaints?
This post is written by Mirna Bard, a blogger, speaker and consultant. She serves as the social media chairwoman of the Orange County (Calif.) chapter of the National Association of Women Business Owners, and she teaches social media at the University of California at Irvine. SmartPulse — our weekly reader poll in SmartBrief on Social [...]
Andy’s Answers: How Dell’s social media program is evolving
Since launching its social media program in 2006, Dell has been one of social media’s big brand pioneers. And in this short amount of time, a lot has changed, both at Dell and in social media. In his presentation at BlogWell in Cincinnati, Dell’s chief blogger, Lionel Menchaca, explained how the program is evolving. A [...]
Social-media rockstars’ best practices: Part 4 — Building sales
Social networks have caused a huge shift in how companies frame and execute their business. The success of Best Buy’s Twelpforce blurred the lines between marketing and customer service, using videos that feature the 1,000+ Best Buy employees on Twitter offering efficient, direct service. Dell’s Outlet on Twitter earned $9 million in sales. Is there [...]
Embracing the strategy of no strategy
What does it take to sell nearly $7 million in goods via Twitter? If you’re Dell it apparently requires an interest in engaging your customers — and little else. “No strategy necessary,” writes Manish Mehta, Dell’s vice president of social media and community. Really? That’s it? I read a lot of social media advice each [...]
