Posts Tagged ‘data’
3 traits every social media program needs to survive
Today’s poll analysis post was written by Jeremy Victor, editor-in-chief of B2Bbloggers.com. For more of his writing, follow B2Bbloggers on Facebook and Twitter. SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: The primary goal of [...]
How to become a marketing revolutionist: Q-and-A with Daina Middleton
This blog series, featuring interviews with speakers from the SES Conference & Expo, scheduled Aug. 15 to 19 in San Francisco, is brought to you by Incisive Media. This question-and-answer session is with Performics CEO Daina Middleton. How is online advertising changing? What do businesses need to do to keep up? Beyond advertising or even online advertising, [...]
How much damage could your social media presence do in the wrong hands?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Does your company have guidelines in place to prevent having its social media presence hacked? No, and we’re not considering it: 42.74% Yes: 30.77% My company doesn’t [...]
Data-heavy social media content can be a boon to hospitals
Adam Gaub is the lead editor for SmartBrief for Health Care Marketers. Most industry experts agree that the health care industry — and hospitals in particular — has been behind the s-curve when it comes to engaging in social media. According to Betsy Weaver, CEO of social media consulting firm UbiCare, now that the industry [...]
Company uses survey to aid data gathering for event
In preparation for the Feb. 24 event hosted by wool.labs, SmartBrief and MISI at the National Constitution Center in Philadelphia, wool.labs is rolling out a survey for anyone in the medical field — including patients — to take. The survey aims to gather data on the event’s main topic: patient adherence with regard to medications [...]
What separates social-media veterans from rookies?
Earlier this year, SmartBrief and Summus Limited asked the readers of various SmartBrief newsletters to complete a survey about their businesses’ use of social media. We heard back from about 6,500 readers and compiled their answers into a report: “The State of Social Media for Business.” We heard from readers in a variety of industries [...]
5 reasons why market research comes before social media
This post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine. Last week’s poll question: Did you conduct any kind of market research — surveying your customers, focus groups, monitoring online conversations, etc. — before jumping on the social- media bandwagon? No [...]
5 ways social media can build on search engine marketing
Like many companies, SmartBrief utilizes search engine marketing (SEM) and social media to drive growth. On the pay-per-click (PPC) side of our marketing, we have some fairly robust equations aimed at maximizing conversions at a comfortable cost. Once upon a time, SmartBrief’s PPC metrics existed in a vacuum. We continuously refined our bidding and selection [...]
