Posts Tagged ‘customer relations’
The power of touch: How we misunderstand social media engagement
Strom Thurmond was my wingman in college. Not literally, of course. I only met him once, for about a minute in the spring of 2000. But I got a story out of that meeting that I would later tell to almost every girl I ever tried to impress. Part of that stems from the fact [...]
Andy’s Answers: What to remember when you’re frustrated and burnt out
There isn’t a hardworking word-of-mouth marketer out there who doesn’t find themselves frustrated, burnt out and, at times, exhausted. Fighting the good fight is hard work — but it’s worth it. What to remember when the feeling hits you: You’re making the customer experience better. Working to earn the respect and recommendation of your customers [...]
Do consumers want to be treated as individuals?
Today’s poll analysis post was written by Mirna Bard, a social-media consultant, speaker, author and instructor of social media at the University of California at Irvine. Follow her on Facebook and Twitter. SmartPulse — our weekly reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social-media practices and issues. Last [...]
Live from Social Media Week: 3 secrets to social storytelling
Brand narratives are a big part of many traditional advertising campaigns, since stories are such a powerful way to connect with others. In social media campaigns, stories become even more important, a panel of experts noted at a recent Social Media Week event. But the stories that are being told are no longer the narratives [...]
Live from TWTRCON ’09: 5 reasons to be on Twitter even if your audience isn’t
Today’s first post from TWTRCON comes from SmartBrief on Social Media Contributing Editor Ambreen Ali. Your company can benefit from Twitter even if your audience isn’t on the social media site, oneforty.com’s Laura Fitton (@pistachio) said during the TWTRCON pre-keynote. That runs contrary to the advice most social media newbies are given — to seek [...]
Today’s bonus tracks: Facebook users learn a lesson
Looks like the memo finally got around. In a online Business Pulse Survey, 77% of respondents said they wouldn’t friend their boss on Facebook. The perils of friending one’s supervisor and forgetting about it are well known. Of course, it doesn’t always have to be like that. Friending coworkers can be an easy way to [...]
Today’s bonus tracks
Good day, SmartBrief on Social Media fans. Anyone who’s ever struggled to find the right tone for their social media marketing efforts will get a kick out of the first story in today’s bonus tracks — along with a little helpful advice. Check it out and learn a new creedo for dealing with customers. Teaching [...]
