Posts Tagged ‘customer loyalty’
This week’s most clicked
The next evolution of customer loyalty, a new Facebook test, and what you can learn from a few high-profile social media campaigns that failed miserably. It’s all in this week’s top five most clicked links in SmartBrief on Social Media: Stop trying so hard to be social, says Facebook branding chief It’s time for social [...]
Customer service is the new marketing
Barry Moltz is serious about customer service. So much so, in fact, that his nightmares center on bad customer service scenarios, he told attendees of the GrowSmartBiz Conference this month. Moltz says he even owns a button that says, “Just give me good customer service and nobody gets hurt.” That’s serious. Businesses of all sizes [...]
Andy’s Answers: 3 people you should be earning love from every day
Who are you worried about earning the respect, the recommendation, and the all-out love from every day? If you’re just focused on one or two groups, you’re missing out on some excellent word-of-mouth opportunities. Who to focus on: Your customers. Every single day, you’ll be rewarded by focusing on making friends out of customers. Earning [...]
Today’s bonus tracks: Can PR pros hack it in social media?
Should you hire a mainstream media public relations professional to run your social media outfit? Radian6 Community Director Amber Naslund argues that non-profit professionals with a background in fundraising are actually better suited to the task, since their work is more about building community and less about maintaining a message. Whatever your line of work, [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 6 quick conversation starters for your blog Social media is scary. Not doing social media is scarier 5 ways to make a message viral on Twitter 6 steps to authentic word-of-mouth Four case studies on building customer loyalty with social media Image credit, [...]
