Posts Tagged ‘crowdsourcing’
3 ways to effectively crowdsource your advertising content
Wil Merritt is CEO of Zooppa, a firm for online video contests and design competitions. He has also served as a senior vice president for Corbis and spent 18 years with Time-Warner in posts worldwide, including president for Europe, Middle East and Africa for the TIME and Fortune publishing division. Crowdsourcing has evolved from a [...]
Andy’s Answers: How Clorox is getting fans involved in product innovation
Clorox is doing some exciting things in community management. It was one of the first major brands to integrate gaming mechanics into its forums, and its latest initiative is designed to get fans, customers and professionals to submit ideas to build new and better products. In his recent BlogWell presentation, Clorox’s Greg Piche walked the [...]
This week’s most clicked
How to create blog posts that readers want to share; ChapStick pulls negative comments from its Facebook page; and how to give your social media followers what they want. It’s all in this week’s top five most-clicked links in SmartBrief on Social Media: Marketing should be “social by design,” Facebook exec says Why great content alone [...]
Facebook crowdsourcing: 6 ways to get your fan base working for you
This post is by Jim Belosic, co-founder and president of Pancake Laboratories, the creator of ShortStack, an application built on the Facebook platform that offers affordable, white-label tab design including contests, commenting, sharing and many other easy-to-use features. You’ve created contests, implemented giveaways and given superlative support to your company’s Facebook fans. Your fan base [...]
Does crowdsourcing make sense for your business?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Have you ever crowdsourced a problem? Were you happy with the result? No, but I’m interested in trying it: 32.72% Yes, and I would do it again: [...]
Meet the SmartBlog on Social Media poll blogger finalists!
Last month, we launched a competition that marked a lot of firsts for SmartBrief. It was the first time we tried to crowdsource a problem, the first time we actively sought blog posts from readers and the first time we gave readers a shot at joining our social-media advisory board. I expected maybe 10 people [...]
Charlene Li answers your questions on social engagement and open leadership
Leading up to our Buzz 2010: Social Media for Associations event on June 16, we asked you, our readers, for questions that you’d like to ask our keynote, Charlene Li. We selected four of the best questions, and passed them along to Charlene, (recently named one of the 100 most creative people by Fast Company) [...]
Open readership: Charlene Li takes your questions
Admittedly, I’m the cynic of our team. After last year’s stellar lineup for Buzz2009, an event we hosted in Washington DC last summer for trade association executives eager to learn about incorporating social media into their communications and membership activities, I was convinced that we had peaked and had no chance to match our inaugural [...]
