Posts Tagged ‘crm’
Today’s bonus tracks: Social media for an older crowd
If your marketing plan assumes that only teenagers are adopting social media, you could be making a very costly mistake. Nearly half of Americans between 70 and 75 are now online, according to the Pew Internet and American Life Project. “Social media are giving seniors a voice, and for a generation that has sometimes felt [...]
Engage or enrage: What the new monitoring means
One of the primary tenets of social media strategy is to listen. The very next is to engage. I’ve followed that path many times: Find a comment on SmartBrief, reach out to the author and begin dialogue — almost always with positive results. As good as it feels to talk one on one with our [...]
