Posts Tagged ‘CPG’
Dear Nestlé: Social media is a double-edged sword
Today’s guest post is from Mark Story. Mark is the CEO of Intersection of Online and Offline, LLC and has served as adjunct faculty at Georgetown University. Recently, Nestlé found themselves the victim of a social media “protest” by Greenpeace. The aim of the online movement is to “register their concern that the palm oil [...]
How Del Monte Foods finds social-media success
Today’s Q & A is with Doug Chavez, the leader for digital marketing at Del Monte Foods and one of the featured speakers at the nearly sold-out IAB Marketplace in New York on April 5. Chavez will be participating in a panel titled “Whose Job (and Budget!) is it Anyway?” where he will discuss how [...]
Golden Grahams uses social media to get the job done
Last week, Golden Grahams kicked off the Golden Grahams Golden Grant Stimulus Package, a social media effort targeting an audience slightly older than the one it’s more traditionally known for. The campaign, based around fueling job searches in 2010, encourages people to share their funniest job experience in 120 characters or less via www.goldengrant.com. The [...]
Procter & Gamble on the science of WOM
Today’s guest post comes from Beth Ludwick, manager of member communications at the Grocery Manufacturers Association. Beth collaborates with us daily in the production of GMA SmartBrief, which covers consumer packaged goods industry — and was the very first SmartBrief publication that launched back in 1999. Last week, marketers from some of the world’s biggest [...]
