Posts Tagged ‘corporate identity’

Merritt Colaizzi

The Wizard of Oz and corporate voice

Today’s guest post is by Shel Israel, who consults companies on social-media strategy. Shel is a co-author of “Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers” and author of “Twitterville: How Businesses Can Thrive in the New Global Neighborhoods.” He has contributed to BusinessWeek, FastCompany and Dow Jones and has sat [...]

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Dana Schwartz

Today’s bonus tracks

As we wrap up another work week we didn’t want you to miss some hot links that we caught this morning. Check them out and check back next week for more can’t miss stories from our SmartBrief on Social Media editors. Managing corporate identity on Facebook The next step, finding a personality in social media [...]

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