Posts Tagged ‘conversations’
10 ways to create genuine fans for the long term
This guest post is by Jeremy Epstein, founder and chief marketing navigator at Never Stop Marketing. It is adapted from his free e-book, “10 Ways to Cultivate Your Community: How to Create Genuine Fans for the Long-Term.” Community. Advocates. Raving Fans. It’s almost accepted marketing gospel these days that you want passionate people to evangelize [...]
Finding the 3rd Twitter
When you look at Twitter’s most popular trending topics for 2009, don’t be blinded by all the high-profile glitz. Yeah, big news events and celebrity happenings were a big part of the picture this year for SmartBrief on Social Media, but focus on the most popular hashtags for a moment and take in the rest [...]
Andy’s Answers: What makes a great word-of-mouth topic
A great word-of-mouth topic is anything portable, repeatable and emotional. It’s not brand attributes or official messages. Because regular folks don’t repeat brand messages, it’s up to you to find the topics that people will talk about. What to do: Add remarkable features. Adding something special or unique to your product can be a great [...]
