Posts Tagged ‘conversation’
Using social media to accelerate your career in finance
Cindy Kraft is billed as America’s leading career and personal brand strategist for corporate finance executives, with more than 14 years of experience partnering with clients to help them understand their marketability, clearly articulate their value, and position themselves as the clear and compelling choice. You’re a big proponent of finance executives using social media [...]
Andy’s Answers: How to create your word of mouth marketing plan
Word of mouth isn’t the result of dumb luck or wacky stunts. It’s a planned, well-executed strategy to earn the respect of your customers and get them talking about you. It’s a methodology for starting good conversations and earning great recommendations. At our Word of Mouth Supergenius event, I taught a class on how to get [...]
Twitter for beginners
Today’s guest post is by Mark Krasnow, CEO of BullsEye Resources. BullsEye specializes in making conferences and live events more valuable by creating executive summaries that capture an event’s essence. Can senior leaders use Twitter to fundamentally change how they communicate with the people they lead and, in doing so, improve their relationships? Twitter Co-founder [...]
Andy’s Answers: How can I overcome the chocolate problem?
Chocolate is delicious, we all love it. But when was the last time you ate some and immediately told your friends about it? It’s generally a fantastic product, but it rarely inspires us to rush out and tell the world about it. Everyone knows chocolate is great. The chocolate problem is a frustrating curse that [...]
Ushering in the new “conversationalists” in 2010
SmartPulse — our weekly reader poll in Smartbrief on Social Media — tracks feedback from leading marketers about social media practices and issues. Last week’s poll question: Are you planning to increase or decrease your social-media consumption in 2010? Increasing. I want it all! 52% Staying about the same, 33% Pruning my consumption, but still [...]
Andy’s Answers: How to start a social media monitoring program
There are a lot of great tools out there to monitor the conversation about you, and there are several vendors who specialize in monitoring that can be great partners and integral components to your social media efforts. But if you’re just getting started or are curious about monitoring the conversation going on about you, you [...]
