Posts Tagged ‘contest’
Andy’s Answers: How Cargill used social to drive product sampling
Cargill has big ambitions for sugar substitute Truvia, but it’s going to take changing a lot of eating and purchasing habits — from business-to-business partners and end consumers. This is the challenge facing Chris Obray and his team. And at our recent BlogWell event, he walked us through a small portion of Cargill’s overall plan [...]
3 ways to effectively crowdsource your advertising content
Wil Merritt is CEO of Zooppa, a firm for online video contests and design competitions. He has also served as a senior vice president for Corbis and spent 18 years with Time-Warner in posts worldwide, including president for Europe, Middle East and Africa for the TIME and Fortune publishing division. Crowdsourcing has evolved from a [...]
A SmartBrief gift to get you in the holiday spirit: Win a $50 gift card
Want a chance to win $50 and make your holiday season a little bit richer? Read on for details. In November, SmartBrief produced an inaugural series of gift guides that compiled more than 100 gift ideas for industry professionals. Did you miss it? See the links below to see some of our favorite gifts from [...]
From #SXSW: 4 ways to find your fans
This guest post is by Daley Epstein, a contributing writer for SmartBrief. “I know you’ve heard this a million times, but you need to know who your audience is,” Alane Boyd, vice president of business operations at Chief Ingredient Inc told listeners at the South By Southwest Interactive Festival. Boyd, along with Pat Lynch, the [...]
Social media Super Bowl showdown: A tale of 3 pre-game contests
The Super Bowl turns us all into ad critics. It’s the only night of television where the ads are really considered part of the show. Some of the most innovative, most beloved ads of all time have debuted during Super Bowls past — but then again so have some of the lamest. The debate over [...]
What’s your favorite social-media blog of 2010?
Over at Social Media Examiner, Michael Stelzner is having a contest to determine the best of the best in social-media blogging for 2010. The competition angle is cool, but I think the real value in a contest like this one is seeing which sites some really smart people rely on for social-media information and advice. [...]
Meet the winner of SmartBrief on Social Media’s poll analyst contest
Almost two months ago, we began a contest to find the next SmartBrief on Social Media poll analyst. From 38 nominees, we whittled the field down to four. For the past month, we’ve run a series of guest posts regarding the contest and finally, on Monday, we asked you to vote on your favorite. At [...]
Meet the SmartBlog on Social Media poll blogger finalists!
Last month, we launched a competition that marked a lot of firsts for SmartBrief. It was the first time we tried to crowdsource a problem, the first time we actively sought blog posts from readers and the first time we gave readers a shot at joining our social-media advisory board. I expected maybe 10 people [...]
