Posts Tagged ‘consumers’
From CPI: Win the online discussion by playing nice
I attended — and tweeted from — the Center for the Polyurethanes Industry’s Technical Conference in Nashville, Tenn. On the final day, Rob Krebs from the American Chemistry Council led a session on online and social media with a simple premise: influencing the online discussion of topics and keywords that are crucial to your company. [...]
Turn your e-mail newsletter into a social-sharing hub
Today’s guest post is from Morgan Witt, senior strategist at Red Door Interactive and member of our SmartBrief on Social Media Advisory Board. Your e-mail newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain. By adding social-sharing tools to share content as well as promoting [...]
