Posts Tagged ‘consultants’
What companies need to ask when hiring a social-media consultant
Letting an outsider influence your brand’s social-media presence can be a scary thing. You’re giving a consultant or an agency an enormous amount of power over your brand — and probably paying them a pretty penny. You know you need help to make your social-media efforts bear fruit. But how can you be sure you’re [...]
Today’s bonus tracks: Why social media is still a hard sell
Social media might be more popular than ever — but that doesn’t mean everyone is buying. Some people are still skeptical of the business utility of social media. B.L. Ochman argues that there are still three big factors scaring them off: culture clashes, consultants who make it sound harder than it really is and a [...]
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: 11 mistakes new Twitter users make 10 social-media lies consultants tell Armano: 6 social-media predictions for next year 5 social-media techniques to impress the boss 3 tips for an effective social-media strategy
This week’s most clicked
The 5 most-clicked links in SmartBrief on Social Media this past week: Top 10 ways not to be followed on Twitter How to tag better Is “Brand Me” worth it? How to rate your social media consultant Avoiding the Twitter time suck Image credit, iStock
