Posts Tagged ‘conagra’
Andy’s Answers: How ConAgra is creating online communities for its diverse brands
ConAgra Foods’ brands span dozens of household names, including PAM, Chef Boyardee, Slim Jim and Orville Redenbacher’s. Each brand has a different focus, tone and audience — and when it comes to social media, it’s up to Genevieve Mazzeo and her team to help these brands extend their voice to online communities. At her recent BlogWell [...]
How ConAgra uses social media to manage its consumer brands
In early May, Genevieve Mazzeo, manager of public relations and social media at ConAgra Foods, spoke with SmartBrief’s Jesse Stanchak at BlogWell D.C. presented by SocialMedia.org. Mazzeo spoke about how ConAgra, the maker of brands such as Orville Redenbacher, Healthy Choice and Slim Jim, uses social media to build relationships with its various consumers. (Full [...]
Andy’s Answers: How ConAgra Foods is embracing a social media culture
Continuing with our previews for BlogWell in San Diego on February 16 — featuring social media case studies from Starbucks, Clorox, USAA, Intuit, Avery Dennison, Community Medical Centers, State Farm Insurance, and the U.S. Navy — here’s a few more big ideas from our last BlogWell, hosted in Atlanta. In her presentation, “Embracing a Social [...]
