Posts Tagged ‘community’
Andy’s Answers: How Microsoft is influencing the influencers
Despite how active and engaged Microsoft is with its customers in social media, there’s just no way it can reach them all. So it is turning to its customers and evangelists for help. In his presentation at our BlogWell conference, Microsoft’s Nestor Portillo outlined how the company is creating a network of credible, independent influencers [...]
Andy’s Answers: What’s the best way to respond to negative word of mouth?
Negative word of mouth is something every company faces. It doesn’t matter what you sell, who your customer base is or what industry you’re in. It just happens. But because you know it’s going to happen, you can prepare for it. Smart marketers know how and when to respond to negative word of mouth. Not [...]
Andy’s Answers: How can I use Foursquare to create word of mouth?
Did you know Foursquare grew 3,400% last year? The location-based social tool is incredibly popular, and despite fierce competition, it continues to expand. It’s so widely used that even if you don’t participate, customers are probably already using it to check in to your location, leave tips and reviews, and connect with friends. Like any [...]
Andy’s Answers: How Clorox is getting fans involved in product innovation
Clorox is doing some exciting things in community management. It was one of the first major brands to integrate gaming mechanics into its forums, and its latest initiative is designed to get fans, customers and professionals to submit ideas to build new and better products. In his recent BlogWell presentation, Clorox’s Greg Piche walked the [...]
Facebook crowdsourcing: 6 ways to get your fan base working for you
This post is by Jim Belosic, co-founder and president of Pancake Laboratories, the creator of ShortStack, an application built on the Facebook platform that offers affordable, white-label tab design including contests, commenting, sharing and many other easy-to-use features. You’ve created contests, implemented giveaways and given superlative support to your company’s Facebook fans. Your fan base [...]
Andy’s Answers: What SAP has learned through 8 years of social media engagement
At BlogWell, we often hear about launching programs, taking first steps and early results from new experiments. But in his presentation, SAP’s Mark Yolton took us behind the scenes of the company’s 8-year-old social media program to show us the patterns, models and methodologies that have evolved over time. Yolton walked us through the fundamentals [...]
Andy’s Answers: How InterContinental Hotels’ fan community is guiding its social strategy
Fan feedback can be a powerful thing. But when you’re the size of InterContinental Hotels Group, with nine brands operating in 100 countries and serving more than 130 million guests annually, the volume of feedback and conversation can be overwhelming. How do you sort through it all to get to the meaningful, actionable stuff? In [...]
What all great fan communities have in common
This year, I watched Genevieve Mazzeo of ConAgra Foods give a presentation about how her company is creating community around brands such as Slim Jim. I remember being surprised to learn that more than 400,000 people were part of that brand’s Facebook community — and even more amazed to learn that posts on the brand’s [...]
